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Let Create Something Amazing

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Home: Welcome
Image by Ronaldo de Oliveira

Hello!


Hi, my name is Hoang Tieu, also known as Blackmonkey.

I have been working in the advertising and design industry since 2011, with over a decade of experience in art direction for integrated campaigns, branding, and design direction for digital experiences. I’ve had the privilege of working with both large and small agencies—including Mirum, Hakuhodo, and U Studio (Unilever’s in-house agency)—collaborating with Fortune 100 brands. After leaving U Studio, I worked as a full-time Art Director for three years. My diverse client portfolio includes Techcombank, IPPG, Pepsi, CLEAR, Knorr, Lipton, Panasonic, Honda, and many more.

I believe that brand-building in the post-digital era is about creating impactful, insight-driven brand communications and delivering delightful, user-centric digital experiences. I’m particularly excited by the possibilities that emerge when agencies and brands adopt a startup mindset, as well as the storytelling potential of integrating innovation and data at the heart of brand campaigns.


Art Director Fulltime Freelance

My range of work is variety but mainly focus in:
Branding   |   Graphic Design   |    Art Direction   |    Social Design

Home: About

"IF YOU CAN DREAM IT, YOU CAN DO IT"

Walt Disney

Home: Quote

Latest Projects

Featured Works

XFB - Wax Packaging

Graphic Design |  Packaging Design

I redesigned the packaging for X-Men for Boss Wax, refreshing its look for the first time in over five years with a bold and premium aesthetic.

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XFB - PROHAIR

Key Visual

I created the key visual for X-Men for Boss ProHair, crafting a bold and dynamic look that embodies the brand's premium styling identity

XMEN FOR BOSS - EAU DE PARFUM

Packaging Design  |  Graphic Design

A comprehensive project covering visual concept development with MidJourney, retouching, key visual and social asset design, as well as packaging. The Blue Veston and Black Tuxedo fragrances reflect a modern, masculine elegance, conveyed through premium lighting and carefully crafted visual details.

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Home: Projects

Quick View

Other Amazing Works

XFB_EDP_Ingridient_Black_v1 copy
XFB_EDP_BlueVeston_Ecom_Image 1_v2 copy
XFB_EDP_BlackTuxedo_Ecom_Image 1_v2 copy
XFB_EDP_SocialPost3_BlackTuxedo_v3 copy
XFB_EDP_SocialPost2_v4_no wallet copy
XFB_EDP_Ingridient_Blue_v1 copy
XMEN_VegasDelight_Ingridient_v4 copy
XMEN_AmazonHunt_Ingridient3d_v13 copy
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Showcase_Project_TEE BEAUTY ROOM copy
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M3TA
Primus
THE CRAB SHACK
Nam Phuong
Glow Sky Bar
Knorr - Mushroom
Knorr - Mushroom
Knorr - Mushroom
Knorr - Mushroom
GHTK - Calendar
GHTK Sticker
Thach Bich - Packaging
Lipton - Family Summer
Wall's Milk tea
Lipton - Family Summer
Wall's - Summer Treasure
PA Food - Mooncake
Xmen For Boss
XMEN Legend
Xmen For Boss
PA Food
GOLIA - Social
GOLIA - Social
XMEN - LEGEND
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Home: Portfolio

Contact

Get in touch today to find out more.

089 669 5221

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